'Winter Sonata' Exported to South America





The KBS hit drama “Winter Sonata” has been exported to South America. Korea Broadcasting System (KBS) said Wednesday that it had made an agreement with Ecuadorian broadcasting company HOY TV to air the drama in the South American country from this month.

The entire drama will be aired twice during a period of one year on terrestrial and cable channels on weekday evenings at 6:00.

HOY TV is a media company that owns a terrestrial channel, two cable channels, and a leading daily newspaper.

KBS said that the export will serve as the foundation for spreading the Korean Wave or Korean pop-culture craze throughout the South American continent. It is currently in negotiations to sell the drama to 10 other South American nations including Venezuela, Paraguay, and Guatemala.”

source: kbs global
Update : Aug 3, 2006 KST 16:46

Korean Pop Culture Spreads to Paraguay

Korean pop culture .

Paraguayan broadcaster Red Guarani decided to air hit the television series Winter Sonata on prime time—5 p.m. on Saturdays and Sundays—starting from this coming Saturday.

The nation¡¯s ambassador to Paraguay projected the popularity of Korean pop culture or the so-called Hallyu Korean Wave will spread nationwide in Paraguay when the drama series airs.

Red Guarani said Paraguayan viewers were excited about the new series since many thought favorably of another Korean television series ¡°Fall Story¡± which aired earlier.

Also, Paraguayans have much interest in Korean movies because director Kim Ki-duk¡¯s ¡°Spring Again¡± won a second place prize at the Paraguay¡¯s international film festival in October last year.

Reported by KBS WORLD Radio
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