‘Inspiring Night in Korea’ lives up to name
2010-06-24 16:57
The Korea Tourism Organization and the 2010-2012 Visit Korea Year(s) Committee kicked off its inaugural tourism PR event, “Inspiring Night in Korea,” on Wednesday at Changdeok Palace in central Seoul.
The annual event was organized by the nation’s tourism authority in cooperation with the VKC to boost awareness of the country’s fledgling tourism industry.
Under the auspicious banner: “Korea, Be Inspired,” KTO President Lee Charm and VKC chairman Shin Dong-bin presided over the opening in front of a crowd of some 1,000 guests made up of travel industry personnel, expats, and local and foreign tourists.
Lee, chief of the nation’s tourism authority and the first naturalized citizen appointed to a government post, began his opening speech with references to the Korean national football team’s advance into the last 16 at the World Cup.
“In the early hours of the morning, we showed the world that our football is part of the 16 elite,” Lee Charm said on stage.
“Now we will show the world our tourism industry is within the top 16 in the world, too.”
Lee was joined by Culture Minister Yoo In-chon and first lady Kim Yun-ok, who later appointed “Winter Sonata” actress Choi Ji-woo as an honorary envoy to Visit Korea Year’s smile troupe -- a group selected to be hospitality representatives of Korea.
“Traveling is not only good for rest, relaxation, and going to wonderful destinations but it is also a gateway into understanding that nation’s culture,” Kim said.
“Through the Visit Korea Years, I hope visitors from all over the world use the opportunity to enjoy and understand our culture.”
(From left) Korea Tourism Organization president Lee Charm, First Lady Kim Yun-ok and Culture Minister Yoo In-chon join in a stroll around the Changdeok Palace Wednesday during the “Inspiring Night in Korea” event. The Korea Herald/Chung Hee-cho
Lee later said, “As an inducted historical site on the UNESCO World Heritage list, I am ecstatic that we were able to hold this event here at Changdeok Palace.” He added, “It is important that we not only showcase the beauty of our architecture but have visitors relate to our culture by understanding the many hidden stories behind our historical sites that live on intangibly.”
“Just as the nation has become one after our football team’s advance into the final 16, if we gather the strength of the whole nation, the day our tourism industry becoming one of the top in the world isn’t far away,” Lee said.
The setting for Wednesday night’s event could not have been more inspiring.
Because it was holed up away from much of the hustle and bustle surrounding the vicinity of Gwanghwamun Square, there was an intimate feeling in the relatively quiet location that gave the event some texture and a bit of nuance.
The way the entire production rolled out was a welcome change from the bombastic presentation a lot of these types of events showcase.
Guests were given plenty of real estate all throughout the palace to decide for themselves where to go, what to see and check out.
The event began at 7 p.m. with a troupe of actors dramatizing the day in the life of a Joseon King and Queen.
Visitors were given a chance to try out the many traditional Korean confectionaries called “dasik,” experience life inside a temple, and the opportunity to be treated with oriental medical practices of the royal court.
“Global Goodwill Ambassador” and star chef Edward Kwon unveiled his latest unorthodox fusion cuisine with a completely different take of the age-old summertime poultry dish, samgyetang -- his was ice cold.
Another one of his novel creations was the bulgogi croissant.
While not very appetizing in theory, both creations were surprisingly hearty and flavorful.
The official start of the event began with KTO President Lee Charm and Visit Korea Year Committee chairman Shin Dong-bin’s welcoming address, with the former clad in a gray hanbok.
Folk singer and samulnori veteran Jang Sa-ik followed with a performance of his signature medley -- an ode to rambler roses.
http://www.koreaherald.com/lifestyle/Detai...=20100624000868By Song Woong-ki (kws@heraldm.com)