
2010/03/0912:47:02
『冬天sona』Makgeolli'酒,20亿韩元出口契约向日本
活用了韩流电视剧内容的「冬日恋歌·Makgeolli'酒(浊酒)」适合日本20亿韩元(约1亿6000万日元)签订了相当的出口契约。
据说9日上午有关人员据谈了,拥有KBS电视剧『冬日恋歌』的著作权的KBS媒体和KYN配合,是韩流电视剧刺客内容的『冬日恋歌』与韩国菜高潮使之传动,进行了makgoli酒开发。关于这个最近,与日本最大的酒类流通企业交换了出口契约。
有关人员是「『冬日恋歌·Makgeolli'酒』的价值韩国的文化资源。表现国家的印象,作为文化媒体功能也完成了。一般认为能成为传达国家的认同和印象的重要的文化资源。说着韩流在国家的印象提高中,并且高(贵)地被估价」。
KYN方面,4月初在日本将进行「冬日恋歌·Makgeolli'酒」发售纪念活动。
STARNEWS/朝鲜日报日语版
Winter Sonata'Makgeolli' two billion-won export agreement to to Japan (Korean daily report 2010.03.09). 'Winter Sonata' 2010/03/09 12:47:02
'Winter Sonata' Makgeolli two billion-won export agreement to Japan.
"Winter Sonata Makgeolli'(unrefined sake)" that used the Korean boom drama contents made the export agreement of two billion considerable won (about 160 million yen) for Japan.
KBS media with the copyright of the KBS drama 'Winter Sonata' cooperate with KYN according to parties concerned' talking at the morning of the ninth, 'Winter Sonata' that is killer contents in the Korean boom drama is synchronized with the Korean food boom, and it is said that Makgeolli' was developed. It is the one that the maximum liquors circulation enterprise in Japan was exchanged recently with the export agreement about this.
Parties concerned「The value of 'Winter Sonata 'Makgeolli' is a cultural resource of South Korea. The image of the country is expressed, and it carries out the function as cultural media. It seems that it is possible to become an important cultural resource that tells the country the identity and to image. When the image of the country improves, Korean boom will be evaluated higher. 」It speaks.
"Winter Sonata Makgeolli'" sale commemoration event is scheduled to be held in Japan at the beginning of April on the KYN side.
'Winter Sonata' STARNEWS/Korea daily report Japanese version http://www.chosunonline.com/entame/20100309000053

SOURCE* FROM *SAKURASAN/BLOG