Original in Japanese: 韩风 [Korean Wind Magazine, Part 2]
Scanned & Posted by: Rosiebaba / www.joonsfamily.com
Translated into Chinese: Truelove77 / www.loveyongjoon.com
Translated into English: Happiebb / www.joonsfamily.com


[i] [Exclusive!]

[b][size=18]Professional As Always

17th Feb 2005, 1:00 pm
Samseong Dong studio.

Bae Yong Joon had just landed in Korea last night from Australia; he was there for the shooting of a condominium commercial for KyeongNam. His schedule in Australia was also very hectic, he must have been very tired from an entire day’s filming on a yacht. But, Bae Yong Joon did not stop to rest, and he started the shooting for Pizza-La today. By right he should have at least taken a respite, a short break. But because the movie April Snow had already started filming, and he did not want to disrupt the team’s shooting schedule due to his own CF commitments. Bae Yong Joon was already at the studio an hour ahead of the scheduled time. Whilst going through the CF concept with the director to confirm the story and the contents of the CF, he was also asking questions so that he could grasp his role in the CF as quickly as possible. During this process, his eyes were steady and serious; the intensity of his gaze somehow added a little tension to the shooting site. As per his usual self, he seemed to place a lot of importance on the process of the shooting, perhaps even more so did he mind the eventual results of the CF.


The Meticulous and Thoughtful Pizza-La Team

Today, the team responsible for filming the CF is the team from Pizza-La; they’re known in Japan for their unique and delicious pizza. In Japan, Pizza-La has always been the top most recognizable brand in its own field, and it has never lost its top position. But what’s really surprising is that they’ve never before engaged a celebrity from the entertainment field for promotion purposes. Only recently they’ve gotten a well-known sports star to front the brand. However, this time around, Pizza-La has chosen the Korean Wave star, Bae Yong Joon. The representative from the company also perceived this instance of engaging a Korean actor to be its model to be an exception rather than the norm; Bae Yong Joon’s unusual and red-hot popularity is evident from this endorsement deal.

Bae Yong Joon also enjoys his pizzas usually. And because of this, the team also specially despatched Pizza-La pizzas to the filming crew at Samcheok in Kangwon Do, where Bae Yong Joon is currently filming his movie. The supper came just in time for the crew there, who were both cold and tired from the long hours of filming work. While I’m not certain if the pizzas tasted exactly the same as those made in Japan, Bae Yong Joon and the entire team were very touched by the gesture. Not only did they think of Bae Yong Joon, but the entire filming team as well; the Pizza-La team was indeed very thoughtful and considerate, and of course, they spared no effort. The staff who had gathered at the studio today appeared somewhat nervous and tensed. Other than the ‘surprise pizza’ that were presented, they had to complete two TV commercials, as well as print photographs.


Bae Yong Joon Transformed into Photographer

The studio used for filming was arranged on the fourth level. However, as the sets and props occupied more space than initially expected, they had no choice but to limit the number of staff entering the studio. Even the client, Pizza-La, could only send four of their staff into the studio. The lighting used for shooting was strong and bright, heating up the temperature in the studio. Even the screen used for photography was soaked from the strong lights. Bae Yong Joon looked very uncomfortable as he tried to wipe at his perspiration whilst filming. Not only that, he also had to say some Japanese lines in the CFs. And Bae Yong Joon, ever the perfectionist, took much effort in practising and perfecting his lines. Even when he’s in the changing-cum-makeup room set up specially for the shooting, Bae Yong Joon was still checking and confirming his position for the photographs and the CFs.

After changing, Bae Yong Joon went up to the fourth level with a camera in his right hand. He started using his camera to capture the staff who were checking the lighting set-up and moving the shooting lines for the cameras. After hearing about his passion for photography, it was indeed a stroke of good luck to be able to witness him clicking away with his camera. The way he took turns to take the pictures of each staff, adjusting his camera settings, clicking away at the shutter, indeed left a deep impression.


Wearing the Serialised ‘Team Bae Yong Joon’ T-shirt

On the day of the shooting, what immediately caught the eyes was that the filming team for Pizza-La were all wearing the same shirt. I sighted fifty-one T-shirts with the words ‘Team Bae Yong Joon’ printed on them, some in white and others were in black that’s the uniform for that day.
[bb: check out the pictures!]
The only difference was that each of these T-shirts were serialised, running from the numbers 1 to 51. And of course, T-shirt No. 1 belonged to Bae Yong Joon. Perhaps it’s because this gave the feeling of everyone as one, that it’s a team at work, Bae Yong Joon was very happy when he saw the T-shirt. In fact, he looked as happy as a little boy.

The first order of the day was to shoot the photographs for the print media – the magazines and newspapers. He was donned in white suit, something that seemed quite representative of his image, and Bae Yong Joon was transformed into a gentleman with a touch of romance. In his hands was a box of Pizza-La, and it looked as if it was specially prepared for his loved one, adorned with pastel-coloured flowers just like a present.

As the shots required various changes of wardrobe, different images and expressions, the photographer was, at one time, a little worried. But although Bae Yong Joon was still feeling rather lethargic and had not fully recovered from his hectic schedule, he accommodated to every demand and request that the photographer made, including changing images and expressions, and the photographer was very pleased and satisfied with the outcome. Even the staff working together with them all could not help but say “Fantastic” profusely. All these… thanks to his professionalism. The photography session was completed ahead of schedule, and they could start working on filming the CFs before the scheduled time.


Two Types of Pizzas – Bae Yong Joon’s Dilemma & Choice

The contents of this CF was about Bae Yong Joon holding two of Pizza-La’s most popular items, Italiano pizza and teriyaki chicken pizza, and asking, “Which do you want?”. In the CF, two Bae Yong Joons would appear, each holding one type of pizza and they both would walk towards the front on a red carpet. They needed to shoot the two Bae Yong Joons separately and then combined them together. One image was of a classy Bae Yong Joon in a black suit, and the other was of him in a refreshing and breezy white suit. So for both takes, Bae Yong Joon had to walk at the same pace, wear exactly the same expression, basically to shoot the same thing twice. In order to grasp the beat and beat precisely, they had prepared the instrument used for counting beats in performances and concerts. Bae Yong Joon paced himself with the help with that instrument and walked to the exact same spot at the same speed to face the camera. The difference between the two timing was less than 0.1 second. Of course, even if it’s the same person taking the shots, there would be some actions or body movements that differed. So in order to correct each difference, they had to go through it more than ten times. But Bae Yong Joon kept his smile throughout and gave every take nothing but his best. So, the precious filming that captured the Bae Yong Joon twins in black and in white was completed.


Pursuit for Perfection, Excellent Effect

When the TV CFs began its run on 12th March, it started with the line “There are two most popular pizzas in Pizza-La’. And this time, there were quite many lines in Japanese. “I like Pizza-La”, “Pizza-La for you”, etc, so he had to practise and “digest” all these Japanese lines. Although the lines were not long, but a perfectionist such as Bae Yong Joon, he would practice repeatedly, tens of times for each time, by himself. And he even consulted the Japanese present to demonstrate the lines before he would start the filming. The staff had all thought that the shooting would continue till the next morning, but the entire session was wrapped up in slightly over twenty four hours. Bae Yong Joon shook hands and thanked all the staff, took a bite of the pizza that was used as a prop for the shooting, and left the studio.

（日本）韩风杂志
最新CM [Pizza-La]拍摄现场之独占潜入取材

原文载自Joon's family Forum Index -> BYJ Freeboard
日翻中: truelove77 （俊心咏恒 /www.loveyongjoon.com）
转载时请保留，谢谢！

依然如故的敬业精神

2月17日 午后1时
Sam-Song-Dong工作室。为Kyon-Nam公寓的广告拍摄而渡海去到澳大利亚的裴勇俊，才于昨晚的航班抵达韩国。澳大利亚当地的拍摄日程也异常紧张，整日在快艇上拍摄的他一定已经非常疲惫。但是，裴勇俊没有休息，今天他就开始了Pizza-La的摄影。本来他应该稍微休息一下的，但是由于电影《四月雪》的拍摄已经启动，他不想因为自己的广告拍摄日程而耽搁剧组的计划。比预定还要早1小时，裴勇俊就来到了工作室。他和摄影导演一起一边确认拍摄内容，一边提些问题为让自己尽快进入角色。确认时裴勇俊的目光是那么严峻，以至于现场的气氛都有些紧张。可见他重视过程甚于结果的一贯姿态。

Pizza-La Team的细心周到

今天的摄影组是在日本以独特美味而闻名的Pizza-La广告的拍摄队伍。Pizza-La在日本作为不动的名牌在业界内以从未失去过首位而闻名。但是令人意外的是他们还从未起用过艺能人来作广告宣传。也就是在最近曾起用了一位有名的体育明星。但是，此次Pizza-La的主人公是韩流明星的裴勇俊。会社的代表也把起用韩国演员作模特作为异例，也可见裴勇俊不同寻常的人气。
裴勇俊平常也很喜欢吃比萨饼，为此摄影组特地将Pizza-La的比萨饼送到了裴勇俊正在拍片的江原道三陟的摄制组里，为长时间拍摄又冷又累的摄制组工作人员备上了夜宵。不知道比萨饼是否传达了日本本土的Pizza-La的味道，但是裴勇俊和剧组成员都很感动。不仅只是为了裴勇俊本人还考虑到了整个摄制组，Pizza-La Team的细致周到，尽心尽力自是不必多说。这天聚集在工作室里的工作人员多少显得有些紧张，除了没有想到的送“饼”上门，还因为今天要一连拍2个电视用的广告片还加上平面照片的拍摄。

变身为摄影师的裴勇俊

广告片的摄影室虽然被安排在4楼，但是由于布景超出预料地占了很大的空间，因而不得不限制进到摄影室的工作人员人数。广告主的Pizza-La的工作人员也只能进去4个人。再加上大量的照明设备，室内呈高温状态。摄影用的幕布都被照明的热气蒸得湿漉漉的。一边擦汗一边拍摄的裴勇俊看起来很不好过。不仅如此，片中还有日本语的台词，这对于追求完美的裴勇俊来说更要花些功夫。在为广告片的拍摄而作发型和化装的时间里，裴勇俊也在确认照片摄影里自己的位置。换好服装上到4楼的裴勇俊，右手握着照相机，对着正在检查照明的设置，摄像机的动线的工作人员们，用自己的照相机开始了拍照。亲眼看到曾说过摄影是爱好的他本人直接摄影的情景实在是很幸运。他对着工作人员一个人一个人地调节光圈按快门的情形给人留下了深刻的印象。

穿上标有序号的“裴勇俊队员”的T恤

当天的拍摄现场上最显眼的是，Pizza-La广告摄影组的成员全部都穿着同样的服装。写着“Bae Yong Joon team”的白色的和黑色的T恤衫共51枚，是当天的统一制服。与众不同的是每一枚T恤从1到51都标上了序号，当然第一号T恤的主人是裴勇俊。也许是有大家合为一体的感觉吧，裴勇俊看到这件T恤时像孩子一样非常开心。最初开始的是，为杂志报纸而作的纸面摄影。穿上好像代表了他的形象的白色西装，变身为浪漫绅士的裴勇俊，手捧仿佛是为爱人准备的礼物一般装饰着粉色花朵的[Pizza-La]包装盒，开始了摄影。因为需要各种各样的造型和表情，摄影师曾一度很担心。但是裴勇俊虽然还处于未能完全恢复疲劳的状态，对于摄影师要求的造型和表情他一一回应，结果是非常满意，在一起的工作人员也都连声说“棒”。凭借他的职业精神，照片拍摄比预想还要提前结束，比预定时间提前开始了广告片的摄影。

两种比萨，裴勇俊的烦恼和选择

广告片的内容是描写裴勇俊手捧Pizza-La代表的人气两项[意大利罗勒饼]和[红烧鸡块饼]，询问“你要哪个？”的情形。广告里的戏是从红色地毯上两个裴勇俊捧着比萨饼同时走过来开始的。需要将简洁的富于高级感的黑色西装形象的裴勇俊和清爽的白色西装的裴勇俊一起走过来的场面分别加以拍摄，然后合成。所以裴勇俊必须要以同样的步伐，同样的表情，拍两遍同样的戏。为了掌握节奏和速度，事先预备了演奏时使用的节拍器。裴勇俊配合着节拍器以不出0.1秒的误差精确地以同等的速度走到正确的地点，然后面向摄像机。当然，即使在同一个人身上动作也会有些许差异，仅为了纠正这一部分就拍了不下数十回。但是，裴勇俊依然用笑容做到了最好。结果，记录有黑和白的孪生裴勇俊的贵重摄影终于拍摄成了。

完美主义，效果绝佳

3月12日开始播出的这个电视广告，是以“Pizza-La最受欢迎的比萨饼有两种”的说明词开始的。这回的摄影里日语的台词很有不少。“我喜欢Pizza-La”和“送给你Pizza-La”等，因此必须要把这些日语的说明消化掉才可以。虽然台词不算长，但是追求完美如裴勇俊，一个人就练习了数十回，他还请现场的日本人示范过之后才进入了拍摄。工作人员们都以为拍摄会持续到第二天早上，但是在24时过一点儿的时间摄影就告结束，裴勇俊和工作人员们握手致意，吃了一口用作道具的比萨饼，离开了工作室。

Originally posted on freeboard by Rosie

ヨン様ピザーラCMが日本のCMランキング１位に

http://www.pizza-la.co.jp/index.php

ピザーラHomepage
http://www.pizza-la.co.jp/campaign/magnet.html

　ヨン様こと俳優ペ・ヨンジュンの日本での人気はとどまることを知らない。

　ペ・ヨンジュンが日本で出演したCMが5月の人気CMランキングで1位に輝いた。

　日本のテレビCM情報会社「CMジャパン」の調査によれば、ペ・ヨンジュンが出演したピザーラ「どっちにする篇」のCMが1位に選ばれ、ヨン様に対する日本での人気をそのまま反映した。

　日本のピザチェーン店「ピザーラ」は今年3月、新製品の「イタリアンバジル」と「テリヤキチキン」の発売開始に合わせてペ・ヨンジュンをCMにキャスティングした。
　
　同社はCMと共にペ・ヨンジュンの写真入り目覚し時計や広告などを同時に配布、以前に比べて売り上げが135%以上に増えたという。
　
　これと共に8日からオンエアされるペ・ヨンジュン日本CM第7弾となるCMコカコーラ「七色亜茶」に対する関心も徐々に高まっている。　

『スポーツ朝鮮』 http://www.pizza-la.co.jp/cm/index.html

originally posted on freeboard by Rosie

ヨン様’ペ・ヨンジュンが出演したCFが‘5月の人気CF’に選ばれた。

日本のTV広告情報会社CMジャパンの調査によればベ・ヨンジュンが出演したピザ広告‘ピザーラ’が1位に上がり、ヨン様に対する日本視聴者の好感度をそのまま反映した。

ピザーラは3月の新製品である「イタリアンバジル」と「テリヤキチキン」発売開始に合わせてベ・ヨンジュンをキャスティングした。

特にピザーラ側は広告とともにベ・ヨンジュンの写真の入った目覚し時計をプレゼントするキャンペーンを行ったり、ベ・ヨンジュンの写真の入ったマグネットを配布するなどして以前に比べて135%以上売り上げを増加させたとのこと。

これと共に間もなく電波に乗る‘七色亜茶’に対する関心も高くなっている状態。

一方、ベ・ヨンジュンは追いこみ撮影に入っている映画「4月の雪」でソン・イェジンと9時間にわたったベッドシーン撮影を極秘裏に終えた。

江原道サムチョクの某ホテルで行われたベッドシーン撮影でベ・ヨンジュンとソン・イェジンは果敢な露出を憚らない積極的な演技を広げたとのこと。